Beko professional range - WEBSITE PRIVACY NOTICE

We are delighted that you have shown interest in our company and products. This privacy notice describes how we collect, use and share your personal data.

Please note that this privacy notice applies to all Beko Group Companies as defined below.

We recommend that you read this privacy notice in full to ensure you are fully informed.

Who we are

We hereby inform you that, starting from 1 July 2026, European Appliances Romania S.R.L will merge with Beko Romania (a Romanian joint-stock company with its registered office in Găești, Str. 13 Decembrie, nr. 210, jud. Dâmbovița), which, as the absorbing company, becomes, by operation of law, the controller of your personal data.

Your personal data remain protected, being managed by the new controller, Beko Romania, with the same care and responsibility as before, in full compliance with all applicable legal provisions regarding confidentiality and the processing of personal data. This change is purely legal, resulting from the merger by absorption process of companies within our Beko Group.

When we refer to Beko, we or us, we are referring to Beko Romania S.A. and its affiliated companies involved in the processing of your personal data. This means that we are responsible for deciding how we hold and use certain information about you. This information may also be used by Arçelik A.S. (branded Beko Corporate) as well as its subsidiaries.

If you have questions about the processing operations of our ultimate parent company, Arçelik A.S., you can view their privacy policy here.

How to contact us

For any clarifications or questions regarding how we use your personal data or this notice in general, please contact us using this form.

When do we collect your personal data?

We use different methods to collect personal data from and about you including through:

Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise and when you contact us via our call centres. This includes personal data you provide when you:
- purchase our products or services;
- register products you have purchased, purchase a repair and care plan policy or accept an offer for extended warranties;
- contact us for after-sales services, such as service intervention or product replacements;
- make use of any of our smart appliances;
- have commercial discussions with us, such as entering into business partnerships or where we engage you to provide services to us;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
Automated technologies or interactions. As you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for more information about the cookies we use.
Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
- When you have given someone else permission to share with us the information they hold about you. For example, if you purchase our products via third-party retailers;
- Technical data is collected from analytics providers such as Meta, Tik Tok and Google;
- Contact, financial and transaction data is collected from providers of technical, payment and delivery services;
- Identity and contact data is collected from data brokers or aggregators;
- Identity and contact data may be collected from our insurance and distribution companies;
- We need a small amount of information from our business partners and service providers to ensure that our contract runs smoothly. For example, we need service information and contact details of relevant individuals (such as names, telephone numbers and email addresses) so that we can communicate with you;
- Contact, usage and profiling data, collected from your Homewhiz account and connected devices may be shared with us by Arçelik A.S.

The types of personal data we collect

Where we talk about personal data in this privacy notice, this means any information that may be used alone or in combination with other information to identify you.

The types of information we collect are set out below:

Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender. Copies of documents you provide to us to prove your age or identity where the law requires this. For example, if you send us a request relating to your personal data, we may need further information to verify your identity.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
- Based on your online behaviour, we build your profile through information we know, observe or infer about your preferred content, product and other interests, your demographic information, your situation as a potential owner or buyer of an appliance and related products. We use pseudonymised information that does not include your name or similar information, except in limited cases where your details such as your hashed email address is needed to identify you within third party datasets without actually disclosing your email and allocate your profile to relevant audience segments (also known as “matching”, “data enrichment”, “targeting”) or matching you against our typical customer profile (creating “lookalike audiences”).
- Our apps and smart appliances collect personal data, such as: (i) the IP address and domain name of your computer; (ii) the ID, model and serial number of the smart appliances; (iii) the IP address of your home router when connecting a smart appliance to our network; (iv) the type of browser and operating system used; (v) the physical location of your device or smart appliance (as determined, for example, using satellites, mobile phone towers and WiFi signals); and (vi) other information about your online session, such as the Uniform Resource Identifier (URI) addresses of the requested resources, the time of the request, the method used to send the request to the server, the size of the file received in response, the numerical code related to the status of the response received from the server and other parameters relating to the operating system used by your device. After you connect your smart appliance to our network, we may automatically collect information from the smart appliance on a periodic basis, including status (such as whether the smart appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the smart appliance, fault or error codes and aspects of its environment that may affect how it operates (such as input voltage, signal strength and air temperature). We may track and collect app usage data, such as the date and time the app accesses our servers, what information has been downloaded to the app, and the instructions that are transmitted to the smart appliance.
Profile Data includes your email address, purchases or orders made by you including the model and serial number of purchased products, retailers (where you did not buy a product directly from us), date of purchase, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you interact with and use our website, products and services. This includes personal data contained in images, audio and/or video you submit or allow the smart appliance to capture, as well as personal data provided by other parties’ products or services that you connect through our app or smart appliances.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
When you call our call centres we may collect details of any complaints or comments you make, details of purchases you have made and any products which require servicing (including product code, defects found, repairs, retailer and cost of extended warranties), and information about your personal circumstances which are relevant to our provision of services. If you are calling to request a product replacement, we may also process your payment information. Please remember that calls to our call centres may be recorded for quality control and internal training purposes.
Details of your interactions with us through our social media pages. For example, where you enquire about our products or submit other comments on our Facebook wall, we may collect that comment and any personal data contained in that comment, such as your social media username and any other profile data associated with the comment.

Special category data

There may be circumstances where we need to process more sensitive information about you, which is known as “special categories of personal data”. For example, we may collect certain details about your health with your consent, such as vision or hearing impairment, when we book product repairs for you, if you consider that our engineers may need this information when they visit you to carry out the repairs.

How we use your personal data

This section tells you how and why we will use your personal data and explains the lawful basis we rely on in each case.

We only use your data in case there is a legitimate legal ground for processing of personal data, such as:

to perform a contract we have with you;
to comply with legal obligations;
to protect Beko or third parties' legitimate interests; and
your consent.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Please remember that if you choose not to share your personal data with us, we may not be able to provide the services or products you have requested.

If you have a connected appliance, to use it effectively, you may download Homewhiz or other similar application provided by Arçelik A.S. or other entity affiliated with us, where your data may be transferred to regions outside the EEA, UK and Ireland. For further information on how your data is managed by Homewhiz and other similar applications, please refer to the application's Privacy Policy.

We may use Artificial Intelligence to help us provide a product or service you have requested. If we use AI, we will do so responsibly and, where necessary, disclose that the content has been generated by AI.

PURPOSE	LEGAL BASIS
a) To allow you to register the products and smart appliances you have purchased on the website or elsewhere, also in order to allow us to notify you of any safety issues concerning the registered product or Smart Appliance.	The performance of a contract with you and our legitimate interest.
b) To complete the purchase of a product over the phone, or via third-party retailers and provide you with related services under the contract, including customer service, after-sales services (such as home delivery, installation, removal, procurement of spare parts, repair, replacement, etc.).	The performance of a contract with you.
c) To process and manage information requests related to our products and services which you send through the channels made available by us, including our customer service call centres. In the event that you voluntarily provide unsolicited personal information as part of any interaction, this personal information is automatically discarded and is not stored by us in any form (including in aggregate form) or shared with third parties.	The performance of a contract with you. Necessary for our legitimate interests to provide you information about our products.
d) To send you marketing communications (in electronic or non-electronic form) regarding our products and services, including those you have purchased or registered (by telephone, post, email, SMS, MMS, push notifications and banners on Meta social media platforms and Google platforms). When we are marketing through these platforms, we may also exclude you from receiving our marketing communications. Our brands include: Beko, Arctic, Whirlpool, Beko Professional.	Necessary for our legitimate interests to provide you with information about products and services we believe you may be interested in and to inform our marketing strategy (where we are lawfully able to rely on legitimate interests as a lawful basis); or Consent, having obtained your prior consent to receiving direct marketing communications.
e) To carry out market research.	Necessary for our legitimate interests to study how customers use our products/services and to help us improve and develop our products and services (where we are lawfully able to rely on legitimate interests as a lawful basis); or consent, having obtained your prior consent to receiving direct marketing communications.
f) To collect and analyse your history and interests as our consumer (including purchases made, products registered, repair history, complaints, review scores, enrolment in loyalty program, interactions with our advertisements, including those sent by email, interests, demographic data, preferences shown in our preference centre) and/or rely upon Meta's, TikTok's or Google's monitoring of your characteristics, behaviours and interests shown on Meta, TikTok or Google (including YouTube) social media platforms (for example, page visitors, age, gender, main city, interests, intent to buy) and to create targeting audiences in our internal platform and on Meta Ireland Limited's, TikTok Technology Limited's and Google Ireland Limited's social media platforms, etc., as well as to send or show you, or exclude you from, personalised marketing communications regarding our brands. For this purpose, we may also combine personal data we collected with personal data collected through tracking technologies.	Consent, having obtained your prior consent to provide you with such information.
g) To carry out analytics across systems where we store your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers in order to offer the most relevant communications, services and experiences to them. Also, we may combine these data with data collected through tracking technologies. The personal data we use for this purpose include: products you purchased or registered, warranties or spare parts you purchased, history of repair, complaints, review scores, enrolment in loyalty program, interactions with our communications, and deliveries and installations you have received from us.	Consent, having obtained your prior consent to process this information in this way.
h) To send you customer satisfaction questionnaires via email or SMS and evaluate your degree of satisfaction with the product purchased or the services you have used, in order to improve the products and services offered to you (including by our suppliers). The questionnaires will be anonymous, except for the questionnaires relating to the delivery and installation service, in which you will be asked for certain data, such as order number, supplier and product line, necessary to assess the quality of the services provided by our suppliers with reference to individual products/product lines.	Necessary for our legitimate interests to study how customers use our products/services and to help us improve and develop our products and services (where we are lawfully able to rely on legitimate interests as a lawful basis); or consent, having obtained your prior consent to receiving direct marketing communications.
i) To allow you to participate in promotions, prize draws and competitions organised by us or by third parties on our behalf.	The performance of a contract with you.
j) Recording and listening to the phone calls you made to the consumer call centre, for internal training, documentation, quality control and assurance purposes of the service provided, and to ensure proper management of complaints and claims.	Necessary for our legitimate interests to monitor and improve our customer service (where we are lawfully able to rely on legitimate interests as a lawful basis); or consent, having obtained your prior consent to record the call.
k) To offer you the purchase of an extended warranty, by phone and on the website, if your product or smart appliance is no longer covered by warranty or is only covered by legal warranty. When such offers are made over the phone, when you call us or when you register your product, we process the data on the basis of our legitimate interest to provide you with information about our extended warranty or the extended warranty of one of our partners or, where applicable, on the basis of your consent, when we have obtained it in advance to provide you with information about our extended warranty.	Necessary for our legitimate interest to provide you with information about our extended warranty or the extended warranty of one of our partners; or consent where we have obtained your prior consent to provide you with information about our extended warranty.
l) To provide the extended warranty service purchased by you, including the related telephone support services, verification of the coverage period of the purchased product, repair and replacement of the product.	The performance of a contract with you.
m) To analyse traffic on the website, to produce aggregated and anonymous statistics for the purpose of optimising the services provided through the website, including by using tracking technologies. We may also carry out analyses across systems where we host your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers, so that we can offer them the most relevant communications, services and experiences. We may also combine these data with data collected from you. The personal data we use for this purpose includes our communications with you, including email/SMS opens, clicks and unsubscribes.	Your consent prior to the use of tracking technologies.
n) To analyse your behaviour on the website, preferences, interests, purchase history, browsing experiences and interactions with our advertisements, including those sent by email, in order to create targeting audiences on social media platforms and/or to personalise the marketing communications shown to you or to persons with similar interests/characteristics to you, including on third-party sites, on Meta, TikTok or when using Google services, including YouTube, as well as to understand and improve the effectiveness of our marketing strategy, including by using tracking technologies. We may also use data collected by Meta, TikTok or Google when you navigate their platforms to show you targeted advertising. In such cases, this targeting and the display of relevant marketing communications will be entirely managed by Meta, TikTok or Google on the basis of cookies used on such platforms. We may also combine data collected through tracking technologies with personal data we collected, for example when you opt in to receive marketing communications, register, purchase or register a product on the website, or when you log in to or visit Facebook, Instagram or TikTok or navigate through Google services, for example by email. For example, we may use the pixel provided by Meta, TikTok or Google tracking codes to understand your potential shopping interests displayed on the website. We may use cookies to send you marketing communications relating to those products.	Based on your consent obtained in advance to process this information in this way.
o) In the event that you have been redirected to the website by clicking on an advertisement for our products shown on a third-party site (affiliate publishers), we assess, using tracking technologies, whether the source site belongs to one of the affiliate publishers.	Based on your consent obtained in advance to process this information in this way.
p) To provide you with any after-sales services, such as repairs, replacements or similar services.	The performance of a contract with you.
r) To carry out activities necessary for business and business unit transfers, takeovers, mergers, demergers or other transformations and for the implementation of these transactions.	Necessary for our legitimate interests in the context of a business reorganisation or group restructuring.
s) To prevent fraud and establish liability for cybercrime.	Necessary to comply with our legal obligations and for our legitimate interests (prevention of fraud).
t) To protect our rights, both in and out of court.	Necessary for our legitimate interests to protect our rights and business.
u) To fulfil our legal obligations and respond to requests from competent authorities.	Necessary to comply with our legal obligations.
v) To send you service-related communications required by law or necessary to inform you of updates to the services we provide. For example, updates to our privacy notice or terms and conditions.	Necessary to comply with our legal obligations.
w) To verify your identity or age where the law requires us to.	Necessary to comply with our legal obligations.
x) To process special categories of personal data about you for the purpose of booking engineer visits and performing product repairs.	With your explicit consent.
y) We may share your personal data with our third-party affiliates and partners where you have opted in to receiving marketing communications from them.	Consent, having obtained your prior consent to share data with such third parties.
z) To provide you with a repair, refund, or replacement of the product you have purchased, in case of non-conformity, latent / hidden defects or during your legal warranty period.	Necessary to comply with our legal obligations.
aa) For global analysis and reporting purposes.	Based on legitimate interests relating to business development and compliance with local laws and regulation.

How do we keep your personal data secure?

Your personal data is protected by appropriate security measures suitable to ensure the secrecy and security of the personal data. More specifically, we adopt the appropriate administrative, technical, personal and physical measures designed to protect personal data against any loss, theft as well as unauthorized use, disclosure or modification.

Who do we share your personal data with?

We sometimes share your personal data with third parties. The types of third parties with which we share personal data are described below:

Our affiliates

We may share your personal data with our affiliates, who may use your personal data for purposes and in a manner consistent with the information set out in this privacy notice. Arçelik A.S. may disclose your personal data to third parties, such as service providers, agents, public authorities and institutions, where it is necessary for Arçelik A.S. to lawfully carry out its business activities in accordance with the purposes set out above and as required or permitted by applicable law.

Service providers

We may disclose your personal data to companies that provide services to us and our affiliates. Examples of the types of service providers we work with include:

IT companies that operate this website on our behalf;
IT service providers, such as e-mail and cloud providers, and systems management and IT maintenance professionals;
service providers that enable and provide accessibility services and tools;
distributors of our products, suppliers of logistics and delivery services for our products, suppliers of technical assistance services, repair and maintenance of our products;
customer relationship management companies that help us manage our contacts database and our communications with you;
our network of engineers who provide repair services for the products and services that you have purchased from us;
customer services companies that operate and manage our call centres;
agencies and providers of digital marketing and advertising services for our products, reviews and ratings service providers, cookie providers, tracking technologies and web/email analytics services, such as Google Analytics offered by Google LLC. These entities act on our behalf as data processors or, where applicable, as independent controllers;
electronic payment service providers, in order to manage payments related to your orders. In relation to this processing, the electronic payment service providers will process your personal data as independent controllers, in accordance with their relevant privacy policies.

Business partners

We may share your personal data with our business partners for their own purposes if this is necessary for providing products and services to you.We may also transfer your personal data to third parties for their own direct marketing purposes, but only where you have given your consent at the time you provided your personal data.

Professional advisors

We may disclose personal data to professional advisors, such as lawyers, auditors and insurers, where necessary in the course of the professional services they provide to us.

Third parties where required by law

We may disclose your personal data to a third party if this is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority or a government body, or if disclosure is necessary for national security, law enforcement or other issues of significant public interest.

Third parties in connection with a business sale

If we make a sale or transfer of assets or are otherwise involved in a merger or business / asset transfer, we may transfer your personal data to one or more third parties as part of that transaction. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy notice.

Our service providers, who act as our processors, are required to keep your personal data confidential and are not allowed to use it for any other purpose than to carry out the services they are performing for us.

Other third parties with your consent

We may also share your personal data with other third parties when you consent to such sharing.

GOOGLE

Google LLC, or its subsidiaries, provides Beko, within the scope of Google Ads services, with tracking technologies through which personalised advertisements or web forms for subscribing to commercial communications are displayed by Google LLC within its services.

These tracking technologies, such as the remarketing pixel and Google Analytics integrated with Google Ads, track your behaviour and interests on the website and transmit the relevant information to Google LLC. Google LLC may show you, including by combining information it already holds about you, advertisements for our products personalised based on your interests, known as Remarketing, or web forms through which you can subscribe to commercial communications, known as Lead Form, either to you or to Google LLC users who have characteristics and/or interests similar to yours through audience expansion services and similar/lookalike audiences.

For the processing described above, including the processing of your personal data that you provide via the web forms, known as the Lead Form Service, Beko and Google LLC act as independent controllers. The contact details of Google LLC and its data protection officer, as well as further information on how Google LLC processes your personal data, can be found in Google’s privacy policy.

BING

Our website uses the remarketing function “Bing Ads” of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft Advertising”). To calculate conversion ads, Microsoft Advertising places a cookie on your computer when you have accessed our website via a Microsoft Bing Ad. This allows Microsoft Advertising and us to recognise that someone has clicked on an advertisement, been redirected to our website, and reached a previously defined landing page (conversion page). We only learn the total number of users who clicked on a Bing Ad and were then directed to the conversion page. If you do not wish for information about your behaviour to be used by Microsoft, you can decline the placement of cookies. You can also prevent the collection of data generated by the cookie and relating to your use of the website, as well as the processing of such data by Microsoft, by following the opt-out option made available by Microsoft. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found in Microsoft’s privacy notice regarding the processing of personal data.For remarketing services, our website collects and stores data using Bing Ads technologies, from which usage profiles are created under pseudonyms. This is a service provided by Microsoft Advertising. This service enables us to track the activities of users on our website who have arrived via Bing Ads advertisements. When you reach our website via such an advertisement, a cookie is placed on your computer. Our website integrates a Bing Universal Event Tracking (UET) tag, a piece of code that, in conjunction with the cookie, stores, among other things, the time spent on the website, which sections of the website were visited and which advertisement led the user to the website. You can prevent the collection of data generated by the cookie and relating to your use of the website, as well as the processing of such data, by disabling the placement of cookies.

Our website uses a pixel (Pinterest Tag) provided by Pinterest Europe Ltd. (“Pinterest”). The pixel enables information about your browsing behaviour to be collected, stored and analysed in pseudonymised form. This information may be attributed to you with the help of additional information that Pinterest has stored about the user, for example, by virtue of holding an account on the “Pinterest” social network.Pinterest analyses browsing behaviour using an algorithm and can subsequently display targeted product recommendations in the form of personalised advertising banners in the user's Pinterest account. Pinterest may also combine the information collected via the pixel with further information collected by Pinterest from other websites and/or in connection with use of the “Pinterest” social network, thereby creating pseudonymised usage profiles.For remarketing services, our website uses Pinterest's conversion tracking technology, the “Pinterest Tag”. If you have arrived at our website from a Pin on Pinterest, we place a cookie on your device that interacts with a likewise implemented tag in the form of JavaScript code from Pinterest. When a user is redirected from a Pin on Pinterest to our website, the Pinterest Tag records certain user actions predefined by us and can track these, for example, leads, search queries on the website and views of product pages. As a result of our collaboration, we also process your personal data as joint controllers. To safeguard your rights and in compliance with the requirements of the GDPR, we have concluded an agreement that establishes rules for the processing of your personal data. We address the most important questions for you below. Further details can be found in the joint controller agreement concluded between Pinterest and us. Your point of contact for rights such as access or erasure is Pinterest. We have jointly agreed on how we ensure your rights and have specified in detail which obligations each party fulfils in order to meet the requirements of the GDPR. This concerns in particular the exercise of data subjects' rights and the fulfilment of information obligations under Articles 13 and 14 of the GDPR. You may contact each company involved individually regarding the processing of your data and assert your rights. Further information on data processing by Pinterest is available from Pinterest Europe
Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Privacy Policy:
https://policy.pinterest.com/de/privacy-policy.

TIKTOK

TikTok Technology Limited provides our company with tracking technologies (TikTok Pixel) and advertising, remarketing, targeting and audience expansion services (Lookalike Audiences), through which personalised video advertisements are displayed on the TikTok social media platform based on your interests and browsing behaviour on our website. Through the TikTok Pixel technology, information relating to your actions on the website, such as product views, is transmitted to TikTok in order to optimise our marketing campaigns, measure their effectiveness and display Remarketing/Retargeting advertisements for our brands’ products. We may also use Custom Audience services, through the secure transmission of contact data, and Lead Ads services, web forms used to subscribe to our commercial communications, which may be displayed either to you or to TikTok users who share common or similar characteristics and interests with you, services known as Lookalike Audience. For the purpose of collecting and transmitting data through TikTok Pixel, we and TikTok Technology Limited act as joint controllers and have entered into a specific agreement that defines each party's responsibilities in accordance with the GDPR. TikTok is responsible for ensuring your rights in relation to the data stored on its platform after transmission. We also use TikTok Ads Manager services to deliver targeted advertising content based on demographic and interest-based criteria made available by the platform, acting as independent controllers for the subsequent processing activities. Detailed information about how TikTok processes your personal data can be found in TikTok’s privacy policy.

International transfers of your personal data

When we share your personal data with our affiliated companies or other companies with whom we contract, as described in “Who do we share your personal data with?”, these companies may be located outside the UK and the EEA. In particular, your personal data may be transferred to our affiliates located in Turkey. If we transfer your personal data outside the UK or EEA we will take steps to ensure that your data will receive the same level of protection as if it was being processed within the UK or EEA, as applicable. For example, we may ensure there is an adequacy regulation in the country to which we transfer your data to ensure you will have the same data protection rights as in the UK or the EEA, we may agree with the entity we transfer your data to, to follow the same set of rules when processing your personal data (these rules are called “binding corporate rules”) or we may include standard contractual clauses adopted by the European Commission in our contracts with third parties or our group companies to ensure there are safeguards in place to protect your personal data. Please contact us using the details in How to contact us for more information about the specific measures we have taken.

Minors under the age of 18

This website, our apps and smart appliances are not addressed to persons under the age of 18, nor are we knowingly collecting personal data from persons under the age of 18..

Use of AI in Customer Service

To improve our customer service and reduce waiting times, we may use an AI-powered voice assistant when you contact our Customer Service. When you are interacting with the AI Service Assistant, you will be informed at the beginning of the call that you are communicating with an AI system acting on behalf of Beko.
The AI Service Assistant may process the personal data you provide during the call understand your request, provide initial assistance and direct you to the appropriate service team member.
The AI Service Assistant is used solely to support the handling of your request and does not make decisions regarding your rights or obligations. You may request to speak with a human agent at any time during your interaction with the AI Service Assistant.
When using the AI Service Assistant, please provide only the information necessary to handle your request and avoid sharing any special categories of personal data (such as health, biometric or other sensitive information) unless this is strictly necessary

How long do we keep your personal data?

We will only keep your personal data for as long as reasonably necessary for the purposes set out in this privacy notice and in accordance with applicable laws. This may include satisfying any legal, accounting or reporting requirements.

What are your rights relating to your personal data?

You have the following rights with respect to your personal data that we process, subject to conditions set out in the applicable laws:

to request access to your personal data, commonly known as a “subject access request”, and to certain additional information about our processing of your personal data that this privacy notice is designed to address;
to request the correction of any inaccurate or incomplete personal data;
to request the erasure of your personal data or the restriction of the processing of your personal data;
to object to our processing of your personal data;
to withdraw any consent you have given or unsubscribe from email notifications;
under certain circumstances, to demand data portability;
to lodge a complaint with the applicable data protection supervisory authority; and
to contest certain automated decisions we make about you that have legal or otherwise similarly significant consequences. We do not typically carry out such automated decision-making but, if we do, we will make it clear where such decisions are being made.

To exercise your rights, please contact us using the contact details listed in How to contact us.

Complaints

Supervisory authorities are independent public bodies with investigative and corrective powers to ensure compliance with data protection legislation. They provide advice and guidance on data protection matters and examine, investigate and adjudicate complaints concerning alleged infringements of the relevant legislation.

As a general principle, the competent supervisory authority for data protection matters is the authority of the Member State in which the relevant controller or processor is established. However, where a controller or processor carries out cross-border processing activities or forms part of an undertaking established in multiple jurisdictions, the competent or lead supervisory authority may be determined in accordance with applicable legal frameworks and may be located in another Member State.

The national supervisory authorities of European Economic Area (EEA) Member States can be accessed via the following link.

Third-party websites and content

Third parties, whose sites you may visit after clicking on a link from this website, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements before providing any personal data to such sites.

Cookies and other tracking technologies

We use cookies and similar technologies on our Sites. A cookie is a small file that is downloaded on your device when you access a webpage on the Sites. The cookie contains information about you and your visit to our Sites. Cookies are widely used to make websites work, to distinguish unique users, and learn how users interact with the websites. Please see our Cookie Notice for more information about how we use cookies and similar technologies.

Manage your cookies

You can change your browser settings anytime so that cookies are not accepted. You can learn more about how to block cookies by visiting http://www.allaboutcookies.org/. Please note that if you block cookies completely, many websites will not work properly and some functionality on our Sites will not work at all.

You can manage your cookies that are set by this website by clicking on the button below:

Manage Cookies + Cookies list.

Amendments and updates

Our privacy notice is subject to continuous review and may be updated from time to time. If we make material changes, we will notify you by sending you a notice to your last known email address prior to its effective date.

This privacy notice is current as of 26.06.2026.

WEBSITE PRIVACY NOTICE